On October 4th, 25-year music vet SINNwill release the 1st single off his forthcoming sophomore album “Ryder Music” volume 2. I had the chance to sit down with SINN and in-house mega-producer Chill Beatz to discuss both the single and album.
MJ: You recently announced the news of the forthcoming release of your sophomore album of Ryder Music. As a vet in the industry, your music is a timeline of your life and shows your growth as an artist. In three words describe this album.
SINN: A musical journey…
“Riding season is almost over, time to heat up the winter with Ryder Music…Da Ryder King Sinn is parking the bike and sparking up the mic” -SINN
MJ: The relationship between artist and producer is crucial when curating timeless music. Talk about the chemistry between you and in-house mega-producer Chill Beatz.
Chill: We push each other to do things that we don’t’ think are possible. Every beat is like a blank canvas and SINN is the artist! We are brothers first, so the rest is easy.
SINN: Chill nailed it, our chemistry comes from our love of music, and a brotherly bond we have beyond the music.
MJ: Without giving too much away, share a little with the fans on what they can expect from Ryder Music Vol 2. How would you describe the SINN fans will get from this album?
SINN: For this album, I took the fans on a cruise on their favorite ride down a freshly paved road and I wanted to be their tour guide down the Ryder Music highway…
MJ: Chill, let listeners know about the dynamics of this album from production’s standpoint.
Chill: This album stayed true to the ryder music concept. Sinn also wanted to give his fans something they may hear in the clubs, so it was fun adding an R&B/Pop mix to this concept.
MJ: Take us behind the scenes and talk about everything that went into putting this album together, from the thought process to the final product.
SINN: As a vet in the game people tend to forget what struggles and growth you must go through as a person and as an artist. I’ve always been told I approach everything in an unconventional fashion, so I decided to give the fans the same great recipe just prepared differently. The thought process was for the world to know “the name and know the difference.”
Chill: SINN didn’t say a lot during this process other than it’s time for them “to know the name and know the difference.” No one can get in that man’s creative head.
MJ: Word is the album will be released teaser-style, with a new single every two weeks. Tell us a little about the debut single.
SINN: The debut single is called “Make it Home” featuring Rita. This is a song for everyone who leaves out the door and has one goal in their mind; to make it home safe back in the arms of the one they love.
MJ: If you had to choose two personal favorites off the album what would those records be, and why?
Chill: I don’t really have a favorite but “Make It Home” is a song I think all the fans and listeners can relate to.
SINN: My two favorites are “No Matter What” and “That’s What They Do.” The theme in “No Matter What” focuses on loyalty and no matter how far I go up the ladder I’ll always be around for my team. “That’s What They Do” describes how a mature and secure man can refuse temptations and be loyal to his one and only.
MJ: As we wrap up, is there anything else you would like to mention about Ryder Music Volume 2?
SINN: I feel this is my best work to date, the most monumental.